If they open a shop avenue Montaigne in Paris, via Sant’Andrea in Milan, or in the Mayfair neighborhood of London, luxury brands always work with a well-known architect to create it. On the web, luxury brands also have this obligation of excellence, and re-creating the unique experience and feelings that we live while passing the door of their shop is not easy.

How those brands that take their strength in their history, a cultivated feeling of exclusivity, and a sensitive human experience, communicate on the Web, a modern place open to everyone ?

Selection of luxury brands that knew how to translate their signature with elegance on the web and social medias.

Chaumet : History and Tradition

On its website, Chaumet did an exceptionnal iconographic work about its past of furnisher of Napoleon who became master of the diadem in the XIXth century.

Hermès : A subtle artisanal production process

On its website Hermès managed to create an experience similar to the universe of its shops using a creative design. The drawings used in the website also subtly underline the artisanal character of its production process.

Louis Vuitton : A complementary service of personnalisation

On its website, Louis Vuitton invites its clients to personalize their bag with their monogram and colored stripes. With “Mon Monogram”, the brand offers a complementary service and a greater experience for its clients.

Alexander McQueen : A greater experience thanks to the use of videos

The creator Alexander McQueen offers a better experience to its user, offering them to watch videos of its last fashion shows.

Van Cleef & Arpels : A fairy tale atmosphere and iPhone application

Thanks to its editorial and graphic content, Van Cleef & Arpels knew how to create a fairy tale atmospher on its website. It is also one of the first Luxury Brands that created an iPhone application.

Berluti : History and Tradition

Berluti underlines its history and respect of the tradition by showing a portrait of its founder, Alessandro Berluti on the homepage of its website.

Burberry : A brilliant social campaign for its mythical trench.

With Art Of the Trench, the brand launched a brilliant social campaign for its mythical trench. The concept : take a picture of you with a Trench, send it on the website, share, vote, and enjoy! A must see (and listen).

Longchamp : A social campaign with Kate Moss!

Longchamp created a social campaign inviting users to write a message about Kate Moss : Tell Me About Her.

flatsbook

History

The idea of flatsbook came to Marine and Romain Lietar during a trip in New York :

« The idea came along to me during christmas 2008, when I was on my way to New York with my boyfriend. Thanks to Romain, who has been living there for more than a year, and his acquaintances, we have been able to sublet an apartment in the heart of Greenwich Village for a more affordable price than a hotel. More particularly, we rediscovered New York, as if we lived there!

Our favourite habits were: the French nutella pancake below the apartment as breakfast, the 1 dollar slice of pizza (that is the half-pizza!) on Bleeker Street, the neighbourhood laundrette around the corner, and not to mention the Santa and candies for sale that we passed every day on MacDougal Street!

Upon our return, we discussed the idea alot, and we started to work! Our objective was to create a community website that offers deals for apartment rentals, long and short time periods in the biggest cities in the world. And thus Flatsbook was born!».

How it works

flatsbook is a platform allowing members to offer their apartments for rent and thus bring it into line according to criteria defined and filled with sincerity. The owner registers his profile, choose his subscription (20 € for one month 90 € for the year), manages his availability through a calendar and publishes its listing on the site. Payment can be made either by credit card or via PayPal.

Users refine their searches by selecting the city, dates, budget, or the number of travelers. These filters are tools to target better their needs and also to respond quickly.

The “flatsbookers” interested in an apartment that match their criteria, may find the feedback left by previous tenants, the member which is attached as well as information about the owner’s network. Indeed, members can request and accept to connect and so, expand their network and rent their apartment in trust to a friend of a friend.

The exchanges between members performed live on the website through integrated messaging, as are reservations with payment of a deposit via secure online payment.

flatsbook also offers a guide of excellent ways to discover the city (shopping, exhibitions, restaurants, etc.) beyond the “postcard” cliché image. Thanks to the “citybook”  members can exchange their favourite addresses, and also follow the cultural and social life of their chosen city. It no longer the priviledge of the native to know the best hotspots in the city!

Follow flatsbook on the web

web : http://www.flatsbook.com

twitter : follow flatsbook on twitter >>

facebook : become a fan >>

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