A luxury brand is an history, a tradition of excellence, and a know-how. It is also a unique universe and an exclusive experience. So many elements, that make the Luxury Industry the sector where the value of the brand takes the greatest importance.
If they open a shop avenue Montaigne in Paris, via Sant’Andrea in Milan, or in the Mayfair neighborhood of London, luxury brands always work with a well-known architect to create it. On the web, luxury brands also have this obligation of excellence, and re-creating the unique experience and feelings that we live while passing the door of their shop is not easy.
How those brands that take their strength in their history, a cultivated feeling of exclusivity, and a sensitive human experience, communicate on the Web, a modern place open to everyone ?
Selection of luxury brands that knew how to translate their signature with elegance on the web and social medias.
Chaumet : History and Tradition
On its website, Chaumet did an exceptionnal iconographic work about its past of furnisher of Napoleon who became master of the diadem in the XIXth century.
Hermès : A subtle artisanal production process
On its website Hermès managed to create an experience similar to the universe of its shops using a creative design. The drawings used in the website also subtly underline the artisanal character of its production process.
Louis Vuitton : A complementary service of personnalisation
On its website, Louis Vuitton invites its clients to personalize their bag with their monogram and colored stripes. With “Mon Monogram”, the brand offers a complementary service and a greater experience for its clients.
Alexander McQueen : A greater experience thanks to the use of videos
The creator Alexander McQueen offers a better experience to its user, offering them to watch videos of its last fashion shows.
Van Cleef & Arpels : A fairy tale atmosphere and iPhone application
Thanks to its editorial and graphic content, Van Cleef & Arpels knew how to create a fairy tale atmospher on its website. It is also one of the first Luxury Brands that created an iPhone application.
Berluti : History and Tradition
Berluti underlines its history and respect of the tradition by showing a portrait of its founder, Alessandro Berluti on the homepage of its website.
Burberry : A brilliant social campaign for its mythical trench.
With Art Of the Trench, the brand launched a brilliant social campaign for its mythical trench. The concept : take a picture of you with a Trench, send it on the website, share, vote, and enjoy! A must see (and listen).
Longchamp : A social campaign with Kate Moss!
Longchamp created a social campaign inviting users to write a message about Kate Moss : Tell Me About Her.
